Baby Care Products Market Overview and choose
baby care
products for a better life of little ones
Increasing public awareness for infant health and
health-related products is driving the market for baby care cosmetics and
cosmetics. This market includes baby skincare products, hair care products,
bath care products, diapers, perfumes, and convenience and safety products. The overall market is broadly classified into two major segments:
• Baby Cosmetic Products
• Baby toiletries products
The baby cosmetics and toiletries market is the largest segment in the baby care products industry, with a total market share of
approximately 92.2% in 2011. The market is projected to consolidate its
position in the coming years and hold a 93.2% market share. The year 2019. The
major drivers of this market are the increasing attention of parents towards
child health, growth in the infant population in developing economies, and an
increase in parental disposable income.
The worldwide market value for baby care cosmetics and
toiletries were estimated at the US $ 41.3 billion in 2011 and projected an annual growth rate of 6% to7 % to reach the US $ 70.3 billion during the
forecasted period of 2019.
The increase in the age of the parents is also contributing
to the growth of this market as the parents of the upper age group are
considered more stable financially and hence they can spend more money on child
care and convenience. Also, the increasing number of women entering the
mainstream workforce is helping the industry grow as the average disposable
income of the family is increasing. The market is also growing in specialty
products, especially baby cosmetics. Demand for organic baby care products is
also increasing which is not a threat to the health of the child.
The infant skincare market is one of the major market
segments with the highest market share and positive future outlook. The baby
hair care market provides small market penetration; however, due to the
increasing attention of parents towards childcare, its healthy development is
expected shortly. The infant sun care segment is relatively small as parents
avoid taking their children in direct sunlight. The increasing trend of using
shower gel as a bath product for infants is creating new opportunities for the
growth of this segment.
The market for baby care products is largely classified and
dominated by toiletry manufacturers such as Procter & Gamble (P&G),
Kimberley-Clark, and Johnson & Johnson. Procter and Gamble lead this market
with their flagship diaper brand "Pampers". Kimberly-Clark is the
next largest baby care product manufacturer and is primarily involved in the
manufacture of baby cosmetic brands such as Pull-Ups, Huggies, Goodnights, and
Dry knit. Johnson & Johnson is the third-largest player in this market, with
a wide range of baby skin care, sun care, hair care, and bath care products.
Development and innovation in products are allowing
retailers and manufacturers to widen the market with the help of advanced
marketing approaches. There is a growing demand for baby care products as a
result of lifestyle trends already changing and mothers returning to work, thus
boosting the overall market growth.
Credence Research is a market intelligence company,
providing global business research reports and consulting services. Our
exclusive mix of quantitative forecasting and trends analysis provides
forward-looking insights for thousands of decision-makers. Credit research and
reports available on the baby diaper market.
Choose Various Baby Care Products
No talcum for baby rash
A few years ago, talcum powders
were quite popular among parents for curing baby rash using baby diapers.
However, respiratory problems have been found in many of these products. It is
suggested to buy the powder that contains natural and herbal ingredients as
they are free from side effects and take better care of the baby's skin.
Shampoo with healthy tissues
Shampoos that contain synthetic
scents are not very good for the health of the younger ones. These products are
actually allergic to the soft and sensitive skin of infants. You should choose
a baby shampoos that contain natural ingredients to produce scents. Going
forward, unsold shampoos are also available in the market, even if you are not
on the scents side.
Aloe vera soap
Aloe Vera is no secret when it
comes to the maintenance of skin health. Baby care product manufacturers have
started using this amazing natural ingredient in organic baby soap. Aloe is
also used to treat a rash caused by other baby care products such as skin
creams and baby diapers.
Natural Oils & Moisturizers
A few years ago many baby oils
and baby moisturizers used mineral oil as the main ingredient. The oil has been
proven to be harmful to health, especially to the baby's skin. Consequently,
the focus has been on preparing products using natural oils derived from
chamomile and sunflower.
Organic cotton diaper
Baby diapers prepared from
synthetic materials are gradually being withdrawn from lists of baby care
products. These diapers have been attributed to discomfort to infants and
pollution to the environment. You should look for baby diapers that are made
from certified organic cotton and other such organic materials.
Check to avoid chemicals
Some chemicals used in baby
products have been declared unsafe. These include octinoxate, polyethylene
glycol, triclosan, Ceteareth, and diethyl phthalates among many others. To
avoid choosing products with these harmful chemicals you should always check
the ingredients before choosing baby care products.
There are organic baby care
product manufacturers around the world that can easily be found on the Internet
using trade directories. Getting safe baby products from them should bring more
customers to your store.
The author has a wide knowledge
of B2B marketplaces and business industries. See details of companies that are
involved in the production of baby care products like baby diapers in India in
the online product directory.
